Extracts from Aloe vera are widely used in the cosmetics and alternative medicine industries, being marketed as variously having rejuvenating, healing, or soothing properties.
Aloe Vera is best known for its use as a gentle sunburn treatment, but the truth is that aloe vera is a very valuable ingredient in many different cosmetic products.
Thanks to aloe’s moisturizing and invigorating properties, it can improve the look and feel of skin and hair. Incorporated into lotions, shampoos, conditioners, and even makeup.
Aloe vera extract used in Soaphoria products is sourced with respect to the environment and sustainable development.