Buriti (Mauritia flexuosa) is an Amazonian palm tree that produces a fruit that contains an oil that has been used for thousands of years to add moisture and shine to hair. The Brazilians know the buriti tree as the “Tree of Life” because of its antiageing properties.

Buriti oil is extracted from the fruit of its tree, then ground and cold pressed so that the oil preserves its valuable nutrients. Buriti oil is actually the richest source of beta-carotene, which causes its reddish brown or golden color.

Buriti oil has grear anti-inflammatory properties, which treat rashes, irritation, redness and sensitive skin. It helps to prevent sun damage from UV rays. It keeps skin cells healthy for longer, moisturizes and hydrates skin and hair. Buriti oil is perfect hair conditioner which controls the frizz, detangles coarse and curly hair and gives them healthy shine.

Buriti oil used in Soaphoria products is sourced with respect to the environment and sustainable development.

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