Water is used in the formulation of virtually every type of cosmetic and personal care product. It can be found in lotions, creams, bath products, cleansing products, deodorants, makeup, moisturizers, oral hygiene products, personal cleanliness products, skin care products, shampoo, hair conditioners, shaving products, and suntan products.
Water (aqua) is primarily used as a solvent in cosmetics and personal care products to help dissolve ingredients in preparations. It also forms emulsions in which the oil and water components of the product are combined to form creams and lotions. Lastly, it helps to hydrate skin.
Water used in Soaphoria products is sourced with respect to the environment and sustainable development.